Google Ads reports in Telegram — every morning, in plain language
You don't need to open the ad account to understand what's happening with your ads. AdPilot sends a short, plain-language summary to Telegram every morning — no jargon, no charts to decode first.
What’s in the report
Every morning report follows the same structure, so it’s easy to read on the go, between other things. The format doesn’t change day to day, so you don’t have to figure out where the important part is every single time.
- Verdict — one sentence on how the day or night went for your ads.
- What autopilot did — a specific list of actions: negative keywords, products turned off, bid changes.
- What to check yourself — if there’s an anomaly or something that needs the owner’s decision, not autopilot’s.
If nothing unusual happened overnight, the report says exactly that — briefly, without inflating an ordinary day into something it isn’t.
An example morning report
Here is what a message arriving in Telegram every morning looks like:
The message doesn’t need a reply or any extra action — it’s just a record of what happened. If you need details, the full list of actions is always available in the change log in the dashboard.
Weekly and monthly recap
Besides the daily message, a longer recap arrives once a week and once a month: what changed before/after over that period, and what’s worth doing next. It’s a wider view than a single day — useful for judging a direction, not one action. The weekly recap is a quick check-in, and the monthly one is for comparing results against the previous period or making a budget call.
Where else reports arrive
Besides Telegram, reports can also go to e-mail — you pick the channel in AdPilot settings: Telegram, e-mail, or no delivery at all if you would rather just open the dashboard. Whatever you pick, every report and the full change history stay in the dashboard: read the short message on your phone, open the dashboard for the details when you have time.
What if you don’t like the report
You can switch the delivery channel at any time in settings, or turn delivery off completely — the reports themselves stay in the dashboard either way. Every change autopilot makes is listed under “Operations”, with the reason and an “Undo” button next to it. If you’re more interested in automating the actions themselves rather than the reporting, see Google Ads automation. The idea is the same either way: less time in the ad account, more clarity about what’s actually going on there.